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Successful Retail Products From the People Who Made Them So

Mike O'Sheasy

Vice President
Christensen Associates Energy Consulting

From 1980-2001, Mr. O’Sheasy directed the development and implementation of real-time pricing and other innovative rate structures at Georgia Power Company, the largest operating company in the Southern Company system. These programs are the most extensive and successfully of any in the U.S. He was responsible for retail and wholesale rate filings and other regulatory requirements, and has routinely testified before various commissions on both costing and pricing. He has published numerous articles on pricing in several journals including the TAPPI Journal, Public Utilities Fortnightly, Energy Pulse, Electric Perspectives, EPRI Journal, Energy Customer Management, and The Electricity Journal. On a national media level, Mike has been interviewed in USA Today, Newsweek, and National Public Radio. He has been featured on the front page of the Wall Street Journal and has appeared live on CNN FN.