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Successful Retail Products From the People Who Made Them So

Dan Hansen

Vice President
Christensen Associates Energy Consulting

Dr. Hansen specializes in the development of innovative, market-based pricing programs that are well-grounded on solid statistical techniques and fundamental economic principles. He has worked extensively with electricity suppliers who are facing competitive retail markets. As the basis for pricing recommendations, he has developed econometric estimates of customer responsiveness to retail electricity prices and of customer preferences for electricity products based on survey data. Dr. Hansen has developed a model for pricing innovative energy derivatives, and performed valuations of existing energy derivatives in a manner consistent with Financial Accounting Standard 133. His research has been published in Industrial and Labor Relations Review, the Journal of Labor Economics, and The Electricity Journal.