People

Bruce Chapman

Bruce Chapman

Vice President

MA, University of Wisconsin–Madison

Bruce Chapman specializes in the design and pricing of retail electricity pricing products that improve the efficiency of pricing relative to traditional rates. He also conducts utility rate case-related assignments such as cost-of-service studies and rate design assignments, including the evaluation of costing and pricing methodologies. Additionally, he undertakes load research sample design. Bruce has managed and participated in many projects, developing such innovative products as critical-peak pricing, real-time pricing, and fixed-bill products. In his work with electricity pricing projects, he has led all phases of program development: product design, implementation, and statistical evaluation of customer response. Bruce also has supervised the design of PC-based software that facilitates innovative retail product design and supports rate applications via cost-of-service and rate design models.